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Redesign Your Website? Check these Simple Tips


There's no secret sauce and this site redesign was more about implementing the various things I have learned in the last 5 years. These tips will help people who are planning to launch a new website or getting a fresh coat of paint for an old...
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Salesforce.com Silicon Valley City Tour


I had a chance to participate on a panel at the salesforce.com city tour in Santa Clara last week. I would say there were roughly 500 people in the audience, and it was fun for me to present as a salesforce customer. I was on the panel with Doug...
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A blurring between on premise and hosted CRM softw


Once upon a time it was pretty simple. If you wanted hosted CRM software you paid per person per month. If you wanted your CRM software in-house you purchased a perpetual license up...
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The 6 Principles of Deliberate Marketing


Does your sales team ignore the majority of leads marketing passes on? Marketers must develop a more intimate understanding of their target customer and the market that customer serves to generate qualified buyers that Sales won’t...
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Google and salesforce.com - Like Peanut Butter and


Today, salesforce.com and Google announced a new toolkit to link Force.com applications to Google Apps. Now, Appirio already has five commercial applications that connect Google Apps and Salesforce.com. That's more than any other vendor, and three...
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Write Your Own IM Bot in 5 Minutes


IM Tutorial: Learn how to create an IM bot for Google Talk, Yahoo! Messenger, AOL AIM and other instant messaging...
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"Cloud of Clouds"


2008 Recap In 2008, we saw the early seeds of a "cloud of clouds" emerging. It started in April with Salesforce and Google announcing integration between Google Apps and Salesforce to bridge the gap between Google's productivity applications and...
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Keyword Research-Blogging for Longtail Keywords


Blogs are excellent tools for capturing strong longtail keywords. The incidental nature of blog posts and the broad topics covered draw longtail searches like flies to honey. This phenomenon, popping attractive keywords into my blog analytics, got...
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