Marketing Automation
Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.
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CRM Surges as Brands Demand Measurable Results
Here are several excerpts from an article by Michael Bush and Rupal Parekh, More Marketers Want to Get to Know You: The days of putting millions of dollars against something without being able to track its effectiveness are soon to be over....
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Cloud Computing Enhances Enterprise Development
Dustin Amrheim of IBM recently posted on Five Ways Cloud Computing Strengthens IT: Enhancing Development and Test with Cloud Computing in the Cloud Computing Journal. Dustin is a technical evangelist for IBM emerging technologies in the WebSphere...
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